← Selected work
Concept · Campaign
Small batch, big character
- Brand
- Fieldnote Coffee (fictional)
- Type
- Campaign concept
A seasonal launch campaign for a fictional specialty coffee roaster.
The challenge
A limited-edition roast needed to build anticipation online and in-store in just a few weeks.
Creative direction
Hand-drawn 'field notes' about each origin, paired with bold typography and short sound-off video loops.
Strategy
- Tease, reveal, sell — three-act rollout
- Story-led social and email
- Matching in-store materials
Execution
- Campaign key visual
- Short video loops
- Social and email series
- Launch landing page
Technology
- Email automation sequence
- UTM tracking plan
- Landing page with stock alerts
Outcomes
Concept project — no client or results implied.
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